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Transforming the Patient Billing Paradigm with Payer and Provider Collaboration


Mar 4, 2021 11:18 AM

OODA Health
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Seth Cohen
Co-Founder & Co-CEO @OODA Health
Previous to OODA Health, Seth served as the Vice President of Sales and Alliances for Castlight Health. At Castlight, Seth led the team responsible for market partnerships and key national accounts. Seth was one of the earliest employees at Castlight and served on the leadership team. Seth is currently a member of Castlight's board of directors. Prior to Castlight, Seth was a management consultant at McKinsey & Company. At McKinsey, Seth was a member of the Healthcare Payer and Provider Practice and a founding member of McKinsey’s Center for Healthcare Reform. Seth earned an MBA from Harvard Business School as a Baker Scholar and an MPA from Harvard Kennedy School. Seth completed his undergraduate studies at Stanford University as a Phi Beta Kappa. Seth loves outdoor sports and performing impromptu musicals with his two young children.
Rich Roth
Chief Strategic Innovation Officer @CommonSpirit
Mr. Roth leads CommonSpirit Health’s innovation efforts, which seek to create and test novel services, programs, partnerships, and/or technologies – from within and outside of healthcare - that challenge the status quo and have the potential to reduce the cost of care, improve quality, and/or increase access to services. Working in concert with CommonSpirit Health employees and physicians, Mr. Roth works to anticipate emerging trends and technologies with the goal of incubating, studying, and scaling efforts to improve care. Mr. Roth holds a Masters degree in Healthcare Administration from the University of Minnesota and a Bachelor's degree in Public Health from West Chester University.